Selflov
Overview:
Selflov, a self-help and self-monitoring app that helps local young females in gaining knowledge and raise awareness regarding dating violence. It is designed to help individuals in a relationship to monitor their daily mood. It also serves as an educational and support platform whereby users are able to obtain information about dating violence and seek help at necessary hotlines and organizations.
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This is a school project and the brief is to tackle on a social issue. Therefore, I have chosen this topic - dating violence. I felt that violence in marriage(domestic violence) is more commonly addressed while dating violence is often neglected. It is important for young women to be aware of toxic relationships at a young age so as to prevent them from making the wrong decisions and leading to greater consequences later on in life such as domestic violence.
Role:
Conceptualisation, UI/UX Design, Topic Research, Data Collection, Data Analysis, User Research, Visual Design
Details:
Year : 2019
Medium : Illustrator
Deliverables : Phone App
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Background
CONTEXT :
There is an increasing trend of dating violence. Many were unaware that unmarried woman faces the same violence as domestic violence. It is dangerous as they are not protected by Singapore law.
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OBJECTIVES :
Aims to inform and gain more awareness so as to improve the situation and help the people around us that encounter dating violence.
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Topics surrounding dating violence were often neglected. More focus was placed on domestic/marriage violence and many young women were unaware of what is dating violence despite being involved in one. As younger generations are starting to date earlier, it is important to discuss and raise awareness of dating violence issues so that they could better protect themselves from becoming a victim.
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This project thus aims to design a self-help and self-monitoring app for Singapore’s young females to raise awareness of red flags, providing knowledge and support for dating violence issues. The project hopes to promote young women to be equipped with self-awareness in Singapore and provide accessible resources.
Understanding The Problem
News and research studies have reported serious effects of abusive relationships, victims tend to stay in such unhealthy relationships as it is hard for them to leave and some were unaware that they are in one. Most of the times, it is difficult to spot an abusive relationship as they are not always shown through physical means. Abusive relationships consist of psychological, emotional, verbal and sexual abuse as well. However, not much focus is being brought to this topic.
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After much research and conducting of survey, here are the gaps found:
a) Currently, there is no Singapore law that protects unmarried women from dating violence.
b) Many respondents had been/are involved in an abusive relationship, but were unaware of it.
c) 1 in 3 respondents choose to not seek help and would rather resolve the issues by themselves should they face an abusive relationship.
Defining User Persona
TARGET AUDIENCE :
Unmarried women of age between 13 – 30 years old and the general public.
Defining Needs
A quick summary on the app's objective and solution:
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1. Track & Check
The app has to include a checklist of red flags and emotional wellness tracking diary as a self-help tool to allow users to track and detect their own relationships well being.
2. Resources
The app needs to provide sufficient tips and resources regarding dating violence to increase awareness and knowledge.
3. Help & Support
The app has to include supporting organisations and helplines for users to seek help when needed.
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UI/UX and Visual Design Prototype
Style Visual Directions:
The overall app has a soft pastel colour and a flowy look to portray a calm and intimate feeling while using the app. The app is a self-help and self-monitoring app, therefore it should allow users to feel close and comfortable while using it. Rounded fonts were used to further bring out a sense of friendliness and approachability.
Prototype:
Landing Page
The Landing Page consist of a short introduction about the app. The app’s main objective is to allow targeted users to self-help and learn knowledge regarding dating violence. The content is mainly broken down into 6 parts–Red Flags Checklist, Rate Mood, Assess Life, Tracking, Resources and Seeking help.
Home Page
The Home Page display a wall of daily threads of user's mood and notes.
Indicating Page
Upon clicking the "plus" sign, users can choose to access checklist to check for relationship's red flags, rate their mood or assess their life areas for the day.
Checklist Page
The Checklist page allows users to check for relationship's red flags.
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Rate Mood Page
The Rate Mood page allows users to rate their mood of the day and type down some notes like a diary to keep track of their own well-being.
Assess Life
The Assess Life page allows users to assess different areas of their life and keep track of their life satisfaction level.
Tracking Page
The Tracking Page shows a summarised report overview over a period for easier tracking purposes.
Resources Page
The Resources page allows users to know more about what a healthy relationship should be like, Upon sliding to the right, there are support and helpline available.
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Takeaways
In this project, I have learned to do primary research such as surveys to better understand the issues from a first person perspective, identify problems and needs that is required to be addressed.